Or even why?
As a company, an internet based company, we need to get our name in front of as many people as we possibly can. We do not have a traditional shop front, our website is our shopfront, and we need to drive traffic direct to our website so that they can look at our products and see what we offer.
Our website, we like to think, answers many questions that customers have, but we are available on the telephone to answer more or specific questions to resolve specific issues.
To drive traffic to our website we use social media, I think there is a general census that suggests that Google+ is great for SEO, our blogs here on Blogger and posted on Google+ all seem to do well when searching for infrared heating using search engines.
FaceBook is a bit trying at the moment, we have plenty of Likes but very few people get to see our posts without us spending money on getting the posts in front of them, still we plod away.
We are on LinkedIn, we are members of a few groups and interact directly where ever possible, we post our more interesting blogs over there too.
And then, Twitter, we use Twitter to interact with people, there we can talk business, we can talk social, we can just watch, we can post far easier the tittle tattle of our day. Somedays we don't say anything, some days we only say good morning, some days we post our blogs and some days we tell people a lot of interesting facts about us and our products - infrared panel heaters - so if you are on Twitter, why not follow us, it would be nice to interact.
The ramblings of a far infrared heating specialist blogging about our heaters, our industry and what it is like to run a business!
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